Why is an international trademark registration necessary? If an entrepreneur aims to bring products to the world market, he usually expects to have commercial success. Also the brand has to become recognizable - it is a matter of reputation and image.
To achieve these results, a lot of money, effort, and other means are invested. It will be especially frustrating if the brand, which has acquired or begins to acquire fame, loyal customers, will be registered by a different entity. If the actual creator of the trademark missed the time to register this designation, a competitor can be found encroaching on the developed name or another trademark. He registers the advertised brand of the business, is able to make legal claims to the actual owner, to use the popularity gained, to take over his customers.
It is preferable to check the uniqueness in advance. There is a danger that the trademark of the Russian owner will be similar to another international trademark, and then, it will be impossible to register it. In the process of going abroad, the products may be recognized as counterfeit.
This is definitely not a pleasant picture. It can become a serious problem for the actual creator of a verbal or other trademark, especially if success is achieved. Avoiding an undesirable situation allows a single trademark registration in a number of foreign countries.
The advantages of international registration are clear. To guarantee the legal protection of one's intellectual property rights in service marks, two ways are available to the business owner:
The agreement on this unified type of registration was concluded in Madrid in 1891. Since then, it has been the basis for the registration of service mark rights. The Madrid system includes more than a hundred countries, and their number is growing.
The advantages of the Madrid option include:
It must be remembered that the term of protection of a registered designation is 10 years, and this period can be extended in a simple way: by paying the corresponding fees and filing the corresponding application.
The Madrid version has its disadvantages:
Certain cases of legal protection of a logo or other applied-for designation abroad require a private approach. Sometimes it is more convenient to register service marks separately in each country.
The disadvantages of this approach include the following points:
|International trademark registration||26 600 RUB.|
* Paid in 5-7 days based on the results of the search
** Payable in approximately 6-12 months after a positive decision on registration
*** Fees include a 30% discount for the executor
So, we see that trademark registration is not an easy procedure with many subtleties and nuances. Professional patent law company "Prof-patent" has extensive experience in this area and will register the trademark of your goods or services in the shortest possible time at reasonable prices.
Under the Madrid System:
In selected countries: