Naming
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Naming services in Russia

How do customers perceive your brand?

“What's in a name? That which we call a rose by any other word would smell as sweet”

The famous words of William Shakespeare, so often prophetic when it comes to the world we live in today, could not have been more wrong if we consider them in terms of commerce and marketing. Famous Russian brands such as Fabergé, Smirnoff and Max Factor (yes really), as well as iconic global brands like McDonald's, Nike and Rolls Royce, would strongly argue that the name, as much as anything, can certainly give brands a sweetness their competitors can but envy.

So what is the relevance of these mega brands to your business?

Firstly, if you are setting up a new business then the name and branding are one of the most critical elements. It is the face of the company, customers will make associations with that name and brands can live or die by them. They could also potentially last a very long time. Decisions regarding your brand name should not be made in haste.

Many important aspects from the marketing perspective are considered when regarding product branding. But the legal ramifications should not be forgotten. Decisions made even at the very start of your business, could have profound (and unintended) effects in the future, especially as the brand becomes more successful. Today, trademark and copyright protection are paramount, especially given that trade often transcends country borders.

Prof-patent can quickly investigate these aspects for you, using preliminary trademark searches. We can assess the trademark ability of the brand before you start trading to ensure that you will have all available legal protection in the Russian Federation.

Never too early to seek IP protection

Whilst you may feel it is not paramount to trademark your brand right now (we can advise you as and when to increase your legal protection), you must at least consider this aspect when creating your brand. We offer full support regarding protection of intellectual property including trademark protection.

Finally, don’t get lost in translation – fast food chain KFC caused serious worry to their Chinese customers when their famous slogan "finger licking good" was translated as "eat your fingers off.”

If you have no idea of how should your trademark/service mark look like - we will help you to name and design it.

Our services:

 
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Our reviews

Transneft Oil Pipeline Company
We have high internal standards of work and requirements for contractors. We were pleasantly surprised by the quality of work of this organization. They are very scrupulous in their work.
Sunny Circle grocery supermarket chain
Already at the stage of the free trademark blitz they showed themselves to be worthy, everything is clear and competent. It's a pleasure to work with professionals. We were satisfied with the result.
Producer of dairy products "White Bear"
"The specialists at Prof-Patent are highly competent and professional. They are able to solve even the most complicated problem."
Producers of soft drinks and mineral water "Akvadar"
We have been working with Prof-Patent for more than 10 years. Our cooperation totals dozens of projects. "Prof-Patent provides competent legal support at the highest level.
"Pinta" chain of sports bars
"We applied to Prof-Patent for trademark registration in Rospatent. Prof-patent" specialists treated our question extremely carefully and with great dedication. We hope for further fruitful cooperation".
Head of Marketing N.V. Safronova
"The employees of Prof-Patent consider each issue thoroughly and in the shortest possible time. We advise all companies to apply to Prof-Patent for protection of their intellectual rights".
"Asorty"
The quality of the guys' work is top-notch. Registration of the TOR went without any problems. They prepared everything quickly and professionally. The work is done on excellent.
Flash
We turned to patent attorneys for brand registration. The firm's team was great, they explained the important nuances and helped us avoid a few pitfalls. We were positively impressed after the cooperation. We were attracted by the guarantee of the result under the contract for a refund, they are responsible for their work with their heads.
Construction Concern "VANT"
Prof-Patent specialists prepared all the necessary documents very quickly, and the whole process of registering the TOR went off without a hitch. We have only positive emotions from cooperation with Prof-Patent.
Kvas "Starominskiy"
Trademark registration took place in a very short time, and possible errors would have caused significant problems. But the company "Prof-Patent" completed its work just flawlessly!
All-Russian Film Festival «Bridge_of_Arts»
Horizon radar factory
By the nature of our business we often deal with patenting. "Prof-Patent" is a pleasant example in our practice, when the company solved all our issues on patent registration in the shortest possible time without any problems. We have known the company for decades and have registered several patents through it.
Elis clothing and shoe stores
The firm's staff did an excellent job on the trademark registration project. They are able to offer a non-standard solution to the problem. It was convenient that during the cooperation we communicated directly with the patent specialist, not through the manager. I liked working with them. I recommend them.
Pharmacy Chain "South pharmacy"
I haven't lost sight of these guys for a long time. It's hard to find an organization that does its job without complaints! They easily resolved the issues with Rospatent regarding the trademark intersection of the word "South" with other companies. Current questions are answered on the day of application.
DON-PLAZA
A very serious and responsible approach to business. "Prof-patent" saved our nerves and time. I express my sincere gratitude to all the employees of the company for their true professionalism. These guys are perfectionists in a good way!
SOHO
Based on previous experience with other companies, I was convinced that the deadline for registration of trademarks is delayed, but I was pleasantly surprised when these guys did everything in time, as stated. I would gladly recommend them to my partners.
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