Trademark Protection Abroad
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Trademark Protection Abroad

A brand is developed so that consumers will recognize the product, most often by its name and image. Legal protection of trademarks is mainly based on the fact of registration, although there are exceptions. In the USA, for example, it is sufficient to prove the fact of its commercial use. In Russia, the right to trademark arises legally only after its registration. A trademark is protected only in the territories of the countries where it was registered. Currently, there is no possibility to register a trademark in such a way that it would be protected all over the world at the same time. There is not yet a single worldwide rules for the registration of trademarks, there is no single body for the implementation of legal protection, but there are common to most countries in this legislative area. There is the possibility of registering a trademark in each country separately, or by filing an application under one of the international agreements.


Agreements for international trademark protection

  1. The Madrid Agreement was concluded in 1891. More than 100 countries are included, with protection by means of a single application for several states at once. In addition to a single basic fee to cover the costs of the registration office, a separate fee is payable for each of the States claimed. The same applies to each class of the ICS. However, registration in several countries at once is noticeably simplified in this way.
  2. The Singapore Treaty was concluded in 2006 and entered into force in 2009, it includes more than 25 countries, the coverage of the states in both treaties overlaps only in part. Russia is a member of both agreements.

Non-traditional trademarks

It is possible to register not quite ordinary trademarks. For example, olfactory - odors. Any trademark, according to the EU legislation, has to be represented graphically. But here there is a difficulty with their graphic representation in such a way that it is possible to distinguish them from each other, to cut off the resemblance to the point of confusion by description. In Russia, the first registration application was filed for "smell of freshly sliced garlic" and it was rejected primarily because of the lack of distinguishing features. However, for example: in the United States, the plant odor of plumeria was registered for the designation of decorative threads, and in Australia, the eucalyptus odor for golf paraphernalia.

The company that makes Lamborghini cars has registered a unique door movement as a moving designation. Graphically, this combination of movements looks like several consecutive frames.

There are sound TK, tactile (the velvet surface of a bottle in the United States), positional (the red color of Louboutin shoes only on the sole). Holographic, volumetric, combined TK are already more common in today's world.

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Our reviews

Transneft Oil Pipeline Company
We have high internal standards of work and requirements for contractors. We were pleasantly surprised by the quality of work of this organization. They are very scrupulous in their work.
Sunny Circle grocery supermarket chain
Already at the stage of the free trademark blitz they showed themselves to be worthy, everything is clear and competent. It's a pleasure to work with professionals. We were satisfied with the result.
Producer of dairy products "White Bear"
"The specialists at Prof-Patent are highly competent and professional. They are able to solve even the most complicated problem."
Producers of soft drinks and mineral water "Akvadar"
We have been working with Prof-Patent for more than 10 years. Our cooperation totals dozens of projects. "Prof-Patent provides competent legal support at the highest level.
"Pinta" chain of sports bars
"We applied to Prof-Patent for trademark registration in Rospatent. Prof-patent" specialists treated our question extremely carefully and with great dedication. We hope for further fruitful cooperation".
Head of Marketing N.V. Safronova
"The employees of Prof-Patent consider each issue thoroughly and in the shortest possible time. We advise all companies to apply to Prof-Patent for protection of their intellectual rights".
The quality of the guys' work is top-notch. Registration of the TOR went without any problems. They prepared everything quickly and professionally. The work is done on excellent.
We turned to patent attorneys for brand registration. The firm's team was great, they explained the important nuances and helped us avoid a few pitfalls. We were positively impressed after the cooperation. We were attracted by the guarantee of the result under the contract for a refund, they are responsible for their work with their heads.
Construction Concern "VANT"
Prof-Patent specialists prepared all the necessary documents very quickly, and the whole process of registering the TOR went off without a hitch. We have only positive emotions from cooperation with Prof-Patent.
Kvas "Starominskiy"
Trademark registration took place in a very short time, and possible errors would have caused significant problems. But the company "Prof-Patent" completed its work just flawlessly!
All-Russian Film Festival «Bridge_of_Arts»
Horizon radar factory
By the nature of our business we often deal with patenting. "Prof-Patent" is a pleasant example in our practice, when the company solved all our issues on patent registration in the shortest possible time without any problems. We have known the company for decades and have registered several patents through it.
Elis clothing and shoe stores
The firm's staff did an excellent job on the trademark registration project. They are able to offer a non-standard solution to the problem. It was convenient that during the cooperation we communicated directly with the patent specialist, not through the manager. I liked working with them. I recommend them.
Pharmacy Chain "South pharmacy"
I haven't lost sight of these guys for a long time. It's hard to find an organization that does its job without complaints! They easily resolved the issues with Rospatent regarding the trademark intersection of the word "South" with other companies. Current questions are answered on the day of application.
A very serious and responsible approach to business. "Prof-patent" saved our nerves and time. I express my sincere gratitude to all the employees of the company for their true professionalism. These guys are perfectionists in a good way!
Based on previous experience with other companies, I was convinced that the deadline for registration of trademarks is delayed, but I was pleasantly surprised when these guys did everything in time, as stated. I would gladly recommend them to my partners.
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