The modern level of competition, the realities dictated by the law prescribe every entrepreneur or head of enterprise on a par with the payment of taxes and reporting to register a brand, a trademark. Thus it is possible to protect your reputation, make your image and direction in the market recognizable and also to ensure the successful functioning and development of your business.
Today under the brand means a means of individualization of products, which indicates its innovativeness, originality and distinctive features. The considered marketing means allows to make the product recognizable, to promote its popularization. Therefore, to register a brand - means to legally protect the selected logo, invented new business direction, originality of products, its characteristics.
How is the brand registered and where? To Rospatent, the person responsible for the development of the brand or the applicant, to whom it belongs, sends an application stating:
The brand is checked for identical names, similarities with existing registered trademarks. The procedure can be carried out independently by studying open databases of trademarks. After receiving the confirmation from Rospatent about the uniqueness of the presented means of individualization, the applicant pays the fees for the registration of the trademark (brand), after which, within one month, the registering authority sends the applicant a Certificate of registration of the brand.
If you do not apply for registration of the brand in time, the means of individualization may already be promoted, occupied by other entrepreneurs. For this reason, legal entities are advised to contact professionals that deal with patenting, the direct protection of intellectual property. They will help to patent the brand in the short term. The businessman will soon be able to present consumers with an original, memorable, different from other products.