Brand and logo registration
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Brand and logo registration

Even the most successful companies or retail chains need a set of measures to promote a group of products or a specific brand to consumers. The process of creating a logo and brand allows not only to develop a new, bright and memorable image of goods, but also to create additional incentives for customers to purchase them.

To protect the unique brand and logo, it is necessary to go through the procedure of registration of the object of intellectual property - a trademark. For this purpose it is necessary to address in service of Rospatent and to confirm distinctive ability of a designation. All types of services related to the application and registration of exclusive rights will be provided by experienced specialists of Prof-Patent.


Logo and brand registration requirements

The development of a logo and brand is an intellectual activity, the results of which need to be protected. The legislation of the Russian Federation does not allow to formalize the rights to a trade brand, only separate elements are subject to protection - firm name, trademarks, designation mark, commercial designation. A company logo is a designation, so it can be registered as a trademark.

Trademarks allow identifying a certain product/service or a group of products. Therefore, they must differ from similar designations of other firms - a check with the service of Rospatent will be aimed at confirming the distinctiveness of a trademark. It means that the designation must not resemble similar objects to the extent of their confusion, and also must not mislead consumers.

In order to register a logo and a brand in the form of a trademark, one needs to file an application with the Rospatent. To do so, the following requirements must be met:

Filing of the application can be carried out by the organization itself, or through a representative by proxy. The best option is to support registration activities by professional specialists - patent attorneys. The firm of patent attorneys Prof-Patent will provide services for drawing up an application and supporting each stage of registration - all actions will be performed in strict compliance with regulatory acts and in the shortest possible time.

Stages of registration

Even before filing the application, it is necessary to make sure that the logo (trademark) designation has not been previously registered by other organizations. For this purpose, a preliminary information search is made through international and national trademark registers. You can do this on your own, but the search will take a long time. If you address to Prof Patent, the information search will be carried out in a short time and the results of the search will be reliable and objective.

If the preliminary search confirms the uniqueness of the designation, you can proceed to the registration of the application. Application documentation should include:

The application shall relate only to one trademark, therefore a separate procedure is necessary for registration of several heterogeneous designations.

The application is filed and registered at the service of Rospatent. From the moment of registration, the priority right for protection of the presented designation arises. If there are later applications with similar objects, the priority will be given to the earlier application. The following registration actions are carried out in Rospatent service:

From the date of receipt of the certificate the right holder has three years to start using the trademark. If no actions on the use or disposal of the designation were taken during the mentioned period, the interested parties can challenge the registration and re-register the rights for themselves.

The term of validity of trademark rights is 10 years, and its prolongation is allowed unlimited number of times. After obtaining the certificate, the right holder may use the trademark in any available manner - mark elements of the corporate identity of the company, place it on packages and labels, use it to advertise products through the media or the Internet, include it in the content of civil contracts.

Also the existence of a certificate gives the possibility to dispose of the designation through permanent or temporary transfer of rights. For full transfer an agreement on alienation of rights is concluded, and on a temporary basis a trademark can be transferred under the terms of a licensing agreement. These contracts are of commercial nature and the amount of remuneration is determined by the parties themselves.

How much does it cost to register

To formalize the exclusive rights to a trademark the applicant has to pay the following types of fees (indicated according to the 30% discount for filing in electronic form):

If more than one trademark is to be registered, the same cost will be charged for each application.

If the application is filed through patent attorneys, the costs will increase. However, the price of the representative's services includes the execution of all necessary documents, the elimination of the risks of suspension or refusal of registration, assistance in the settlement of possible disputes.

The firm of patent attorneys Prof-patent offers professional assistance in the field of registration of exclusive rights, and the prices for services do not exceed the average market offers. For our clients we will offer individual conditions of cooperation.

Our Services in Russia and abroad

If you contact Prof-Patent, you can quickly achieve a positive result - register the rights to the logo (trademark) and obtain a certificate of protection. We offer the following services:

We can help you register rights not only in Russia, but also in foreign countries. We will file an application right after you have applied to the Russian Patent Office.

Our specialists will take all necessary actions on the basis of Power of Attorney. To find out more about our services and terms of cooperation, please sign up for a consultation by phone or via the feedback form.

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Our reviews

Transneft Oil Pipeline Company
We have high internal standards of work and requirements for contractors. We were pleasantly surprised by the quality of work of this organization. They are very scrupulous in their work.
Sunny Circle grocery supermarket chain
Already at the stage of the free trademark blitz they showed themselves to be worthy, everything is clear and competent. It's a pleasure to work with professionals. We were satisfied with the result.
Producer of dairy products "White Bear"
"The specialists at Prof-Patent are highly competent and professional. They are able to solve even the most complicated problem."
Producers of soft drinks and mineral water "Akvadar"
We have been working with Prof-Patent for more than 10 years. Our cooperation totals dozens of projects. "Prof-Patent provides competent legal support at the highest level.
"Pinta" chain of sports bars
"We applied to Prof-Patent for trademark registration in Rospatent. Prof-patent" specialists treated our question extremely carefully and with great dedication. We hope for further fruitful cooperation".
Head of Marketing N.V. Safronova
"The employees of Prof-Patent consider each issue thoroughly and in the shortest possible time. We advise all companies to apply to Prof-Patent for protection of their intellectual rights".
The quality of the guys' work is top-notch. Registration of the TOR went without any problems. They prepared everything quickly and professionally. The work is done on excellent.
We turned to patent attorneys for brand registration. The firm's team was great, they explained the important nuances and helped us avoid a few pitfalls. We were positively impressed after the cooperation. We were attracted by the guarantee of the result under the contract for a refund, they are responsible for their work with their heads.
Construction Concern "VANT"
Prof-Patent specialists prepared all the necessary documents very quickly, and the whole process of registering the TOR went off without a hitch. We have only positive emotions from cooperation with Prof-Patent.
Kvas "Starominskiy"
Trademark registration took place in a very short time, and possible errors would have caused significant problems. But the company "Prof-Patent" completed its work just flawlessly!
All-Russian Film Festival «Bridge_of_Arts»
Horizon radar factory
By the nature of our business we often deal with patenting. "Prof-Patent" is a pleasant example in our practice, when the company solved all our issues on patent registration in the shortest possible time without any problems. We have known the company for decades and have registered several patents through it.
Elis clothing and shoe stores
The firm's staff did an excellent job on the trademark registration project. They are able to offer a non-standard solution to the problem. It was convenient that during the cooperation we communicated directly with the patent specialist, not through the manager. I liked working with them. I recommend them.
Pharmacy Chain "South pharmacy"
I haven't lost sight of these guys for a long time. It's hard to find an organization that does its job without complaints! They easily resolved the issues with Rospatent regarding the trademark intersection of the word "South" with other companies. Current questions are answered on the day of application.
A very serious and responsible approach to business. "Prof-patent" saved our nerves and time. I express my sincere gratitude to all the employees of the company for their true professionalism. These guys are perfectionists in a good way!
Based on previous experience with other companies, I was convinced that the deadline for registration of trademarks is delayed, but I was pleasantly surprised when these guys did everything in time, as stated. I would gladly recommend them to my partners.
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