Today's realities compel the entrepreneur not only to produce high-quality goods or services at a high level, but also to actively advertise his activities. To stand out among its competitors and become a recognizable company, it is necessary to resort to the use of means of individualization, such as a logo or brand, which, in turn, are the results of intellectual activity. But it is not always reasonable to invest a lot of money in the development of such objects if they can be purchased ready-made.
You can buy a trademark from a company that specializes in their development, or from a person who does not want to continue its business activities. In practice, during the reorganization of a legal entity, all rights, including the trademark, must be transferred to the legal successor, and the transfer of rights is documented.
Depending on the scope and recognition, the price of means of individualization varies greatly. So, to buy a logo for the site has not yet been used will be much cheaper in relation to the purchase of untwisted shoe brand.
It should be noted that the means of individualization are sold by special rules, because it is not just tangible objects, and a simple sales agreement may not cover all the intricacies of the transfer of rights.
To begin with, a means of individualization is valuable only when it is registered, and therefore protected by law. Sale of a trademark, a logo, a brand is reflected in the assignment agreement, which undergoes obligatory state registration. This procedure is not much easier than obtaining a certificate of protection. And making mistakes can lead to the return of rights to the former owner and the lack of legal protection from unscrupulous competitors.
If you have made up your mind to buy a logo in , you can contact "Prof-Patent" for advice and legal assistance in drawing up documents, where experienced patent attorneys will help you close the deal. Our company provides the following services in this area:
A trademark is an indicator of the individuality and authenticity of a certain product or service. It demonstrates the society of the author or manufacturer of a particular product. Therefore, almost everyone who is engaged in the manufacture of original goods should buy a trademark. Without a trademark it will not be able to fully promote their products on the domestic and foreign markets. In addition, there will always be a threat that competitors will use his achievements. Therefore, the purchase of a trademark is a means to promote and protect your business at the same time.
There is a list of exactly what can be acquired during the sale of trademarks.
Trademarks are sold for their use. Within the country in which the distinctive mark has been registered, the owner may use it in the following cases:
If one wishes, anyone can register his or her trademark. But after seeing the necessary list of procedures and documents, a person begins to realize that it is much easier to buy a trademark. Otherwise, a businessman will need to immerse himself in the bureaucratic bowels of Rospatent and the State Intellectual Property Service for a long time. In this case, come to the aid of the offices of patent attorneys, who organize the registration or purchase of a trademark. The class of the mark, type, visual design, speed of procedure directly affect the value of the "product".
Note: the sale of a trademark must be accompanied by an agreement on the transfer of rights, otherwise the new owner will not be able to use the purchase. When selling a trademark, the main risk is faced by the buyer. Therefore, he must be careful and legally savvy.