Design patent N 48729 "Periodical publication "folder advertising" information exchange system "Re-Action"

(24) Date of commencement of the period of validity
(24) Date of commencement of the patent term: October 16, 2000

(71) Applicant:
Limited Liability Company FORRES, Taganrog (RU)

(73) Patentee:
FORRES Limited Liability Company, Taganrog (RU)

(72) Author:
Isaev V.M. (RU)

Address for correspondence:
344007 Rostov-on-Don, Rostov region, Glavpochtamt, PO Box 0066, patent attorney Zhuravlev I.E., reg.

(54) PERIODICAL PUBLICATION "ADVERTISING FOLDER" BUSINESS INFORMATION EXCHANGE SYSTEM

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characterized by:
- execution in the form of a flat carrier of a rectangular horizontally elongated shape, divided vertically into two parts by an inflection line;
- on the front cover there is a horizontally elongated plate with inscriptions in type of the title, date and publication number and a main field for placing graphic blocks of advertising information
- the presence on the back side of the cover of the main field for placing advertising blocks;
distinguished by:
- placement on the front side of the front cover at the top of the advertising slogan, made in different fonts with different outlines, two horizontally elongated bars with colored filled backgrounds under each other;
- on the boards: on the left side the name of the publication, consisting of large and small type inscriptions, on the right side the inscription "PERSONAL AT THE HAND OF THE FIRM DIRECTOR," the publication number and date, and an inclined rectangular board with a thin border and the type inscription "FOR FREE SHIPPING" between them;
- filling the inscription "Re-Action" in a drawn font with shadow work, which gives volume to the letters, with an increased size of the capital letter "R" and the capital letter "e-", located above the capital letter "A";
- the inscription "Business Information Exchange System" in a small drawn font in two lines above the capital letters of the inscription "Action";
- the inscription "PERSONAL TO THE DIRECTOR OF THE FIRM" in small bold typeface similar to the typeface of the title of the issue, and the number and date of the issue;
- the bottom of the back cover has three horizontally extended plates arranged in a row;
- the execution of the first plate with a color font inscription of the title of the edition and the other two with font inscriptions with accompanying information about the edition;
- the location on the left side of the inside, on the upper side of the inside an information inscription in small type, the main field for placing the advertising information and a horizontally elongated colored plate with a contrast font inscription in the lower part;
- the location on the right side of the inside of the rectangular flap;
- execution of graphic and typographic advertising information on the flap.